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Realtors Loveand Co
6028 Stallion Dr, Loveland, CO 80538
(970) 541-1495
The marketing and marketing know-how for a traditional developer was summarized in a simple phrase: "You build it, they (the buyers) will come". My first promoter client in Cartagena, where I am from and where I created my Advertising Agency with twenty-six April, allowed himself the luxury of building the building -always in downtown centric, everything has to be said-, and when he had finished it and liked it , decided the time to take it out for sale. In the real estate bubble, we were left with half-publicity campaigns, because we preferred to stop selling and wait for prices to rise. In a specific promotion he did it up to three times.
It is not necessary to remember in this forum that the business of the new construction became quite raw with the real estate crisis unleashed in 2007. The promoters -nine of every ten at least- were surprised by a brutal fall in demand and bank financing simultaneously. And they suffered a crisis that was unleashed with the fury of a hurricane and the speed of a tsunami, in just a few months and without time to react.
But new opportunities arise from the wreckage of a shipwreck. The sunken wreck attracts marine life. The burned forest allows other species to survive and flourish. When the fire ends, the fresh air of a new rebirth arrives, and a new ecosystem overcomes the old one. (Small string of metaphors).
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And that is what is going to happen -as it is happening- with the New Work in this country. And if you are attentive to the signs of the times, you will discover succulent and very interesting opportunities in the real estate market of the new work that are emerging and will eventually emerge in a relatively short time. Do not forget that buyers in general love premiere houses, and in this country, with a great capacity for promotion, when someone plays palmas, everyone is encouraged. In the United States, new construction never means more than 20% of the sale of homes. Here it has come to assume 80% in some years. And do not be fooled by the data of the last exercises. Many of the alleged sales of used homes were promotions of new construction with more than two years that had passed into the hands of the banks that had financed them, thus distorting the statistics.
Fortunately for area real estate, there are three substantial elements in the new ecosystem that play in their favor. The first thing is that the banks are scalded by the big promoters. My first clients in the advertising business were promoters, because my agency was local at the beginning, and the promotion is one of the few sectors that was nourished by medium-sized entrepreneurs at a local and provincial level. But the bubble and the ambition of the banks, and above all of the big boxes of suprautonomic scope but linked to the political power of their regional headquarters, made a local business become national, or even international, and that they arose practically from the Nothing the big dinosaurs of the promotion. If I repeat their names, they will sound like general ruin. Better shut up and do not raise dust of bad memories.
But this history of ruin means that the few remaining banks, with a much more demanding and professional approach, and I do not tell you the few remaining Savings Banks, will be much more cautious in this new phase and will bet on smaller projects and companies, and with less risk therefore. The local promoters are having an audience in the offices of the banks. Especially that tenth of promoters who have survived untimely to the crisis, or because they were very prudent, were lucky or their business fortunes were anchored in other sectors. I know some and they tell me that at this moment they have a red carpet in their reference banking offices.
Small and local developers are an opportunity for local real estate agencies. And much more with the implementation of the local MLS, of which there are already more than 80 in all of Spain. It is true that many MLS are mixed up and like cow without cowbell, but it would be unfortunate that they could not stand to take advantage of the new opportunities that will be generated for them with the resurgence of the new work in the local area. Because I do not know a single promoter who does not make chiribitas eyes when you tell him that in your locality there are a lot of potential points of sale that can be made available in a coordinated and immediate way to market a new promotion. Another thing is that the Agencies know how to .